The Inspiration
What We’re About
Island Vibes is all about community, inclusivity, and authenticity. We create sunless tanning and lifestyle products designed to make you feel like you're on vacation, all year round.
Breaking Beauty Barriers
Our founder’s diverse clientele inspires us to break beauty barriers by using models of all ages, sizes, skin tones, genders, and abilities. Tanning isn’t just for the “young”—it’s for anyone who wants to glow!
That Holiday Feeling
Inspired by our founder’s love for tropical getaways, Island Vibes is all about bringing that sun-kissed, just-back-from-vacation glow to your everyday routine. Because looking good should feel effortless—just like a holiday.
Our Founder's Story
When It Started
In 2005, Amy was a freelance makeup artist who saw the need for a flawless, sunless tan. She grabbed a spray tan gun and never looked back.
Why It Matters
Growing up, Amy saw her family battle skin cancer from years of sun exposure at Bondi Beach. She knew there had to be a safer way to glow.
The Journey
She started in a home tanning studio, then became Nine Network Sydney’s go-to celebrity spray tan artist, perfecting streak-free, red carpet glows. In 2015, she launched Southern Sydney’s largest hair and beauty salon, building a clientele of 14,000. By 2024, she sold it all to focus on Island Vibes Self Tan.
The Launch
In 2021, pregnant and chasing a toddler, Amy dreamed of the perfect fake tan—fast-developing, natural-looking, and hydrating with no fake tan smell. After two years of development, Island Vibes Tanning Foam launched in 2024—a real-looking glow so good, no one will know it’s faux.
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A Word From Our Founder
“More than just another tan brand, I want to create an inclusive and diverse lifestyle brand, that is represented by real people, that is relatable and authentic. A brand with all the elements to create that vacation feel, every day, all year round. Easily accessible and educational, for our community to understand all aspects of our products and have them feeling like their best self. When we look good, we feel good, and when we feel good, our whole vibe changes. It lifts our vibration and we live a more positive life”
Our Core Values
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DIVERSITY & INCLUSIVITY
Continuously working to be supportive and accepting of different groups of individuals, including people of different races, cultures, ages, religions, abilities, genders and sexual orientations. We believe in an equal space for all to be seen and heard and to have that same feeling of ‘belonging”.
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SWEEP THE SHED
No self entitlement. No Individual is bigger than the team. Don't expect things to be done for you, get in and get your hands dirty. Humility is core to our culture. Success will come when we have our feet planted firmly on the ground.
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GRATITUDE IS THE SPICE OF LIFE
Finding things to be grateful for in our daily lives within the workspace and in our personal lives. Not just going through the motions of gratefulness but truly finding meaning and purpose behind the things we are actually thankful for. The more gratitude there is, the better things are. Gratitude unlocks the fullness of life. It turns what we have into enough, and more.
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ALWAYS GROWING
Embracing new challenges, seeking out opportunities to learn and develop, and continuously improving one's skills and knowledge. Reading, learning, and sharing information. Recognising triggers and limitations with a desire to heal them. Developing self-awareness around reactions.
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HONESTY
Honesty is the awareness of what is right and appropriate. Respecting boundaries and owning mistakes. Taking accountability for our actions. Honesty IS being trustworthy, loyal, fair, and sincere.
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CREATE A COMMUNITY
Our community is what drives us. We find our people and continue to strive to serve their needs, make them feel like they belong, are included, thought of, heard and seen. Our community is the heart and soul of our business. Without our community, we don't exist.
